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As online shopping continues to shine as more regulations are added every day while store visits suffer, it is important to ensure that your performance marketing strategies and infrastructure are best placed for the digital future that we face.
Investing in technology now is a sure-fire way to make sure you’re ready for the challenges ahead.
Technologies such as offering management solutions allow the automation of manual and repetitive activities, provide more precision and provide more time and flexibility for staff to concentrate on strategic direction and enhance overall efficiency.
But what main things do you need to look for in performance marketing , particularly in this tech-driven future?
1. Transparency
If you don’t trust the new technology, you’re not going to get the time-saving advantage of automation because you’re constantly challenging its decisions.
Make sure the technology provides features and solutions the fit with your approach and give you trust in your decision-making process. Why don’t you ask the supplier for a try?
2. Goals
Retailers have targets to achieve on the basis of overall business objectives, so ensuring that the supplier is able to maximize them is important.
If you have multiple objectives operating side-by – side, will the bid management approach be versatile enough to achieve the best result?
If you have to interfere manually due to external factors, can you manage these changes when achieving your goals?
3. Intricacy
Several causes can have an effect on the customer’s willingness to purchase. But you need to make sure that the solution can use all this knowledge in the optimization process.
From general seasonality factors and changing weather conditions to inventory issues and different customer locations, it is crucial that the tool can evaluate as many factors as possible in order to produce optimal output.
4. Your Audience
Most of the performance marketing tactics adopt a customer-centric approach, so it’s important that the tool understands this and the plan.
It should be able to handle public bid changes between ad groups and promotions, ensuring that it recognizes the success of each audience list to decide how to increase and decrease bids to achieve your goals.
5. Optimization Frequency
Regular optimization is important to ensure optimal efficiency and to produce maximum returns.
The ideal supply management tool would be configured as early as possible throughout the day, but would also allow adjustments to be made during the day to adapt to any unforeseen changes in the landscape, such as the promotion of competitors.
6. Using a Quality Interface
It ‘s important to use systems which can deliver all the functionality you may need, but if it arrives with a complicated and difficult interface to use, it won’t save you time.
There needs to be a distinction between style and content, ensuring that you have the features you need while making sure that the tool is simple and easy to use to save time.
