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You just invested a hefty amount, to achieve what you desire for this new business that you created. Now you would ask yourself, “Where do I start?”. Every new business would either choose to buy a website and invest their time and wait for traffic to pull in, or could start off by opening up a new facebook page to gain some traction. Either way, you might need some facebook business page tips to get started.
Maintaining a presence on social media is a given if you want the content of your business to reach consumers. But you need to maximize your presence on facebook to make much use of your Facebook page — to reach and engage visitors, keep driving them to your webpage, and convert them into leads (who will eventually become customers).
I know that trying to learn all the nuances of different social networks can become a complicated and time-consuming feature , especially taking into account how often features are added, deleted, and modified.
To help you stay ahead of the curve, I’ve compiled some of the effective strategies into 4 easy tips that you can follow.
Here are 4 most essential Facebook Business Page tips that might come in handy:
Post Often And At Different Times
Some Facebook experts believe you should post only once a day. Others say that 10 posts a day are not enough.
They could all be right. It depends on the industry and your audience. I say post as often as you can to boost engagement. If that includes 20 posts a day—-go online!
You might find that you don’t have to post very often to receive interaction on your page, and that fans are much more responsive when you post less.
The trick is to check and see what fits best on your website.
Just like snowflakes, no two pages are the same thing. Most of the advice you’ve heard on the correct number of shares, or just the best time to write, is garbage, as it’s obviously focused on the author’s knowledge with handling sites.
Try To Get Likes That Are Targeted
Facebook Likes aren’t as worthwhile as they used to be — nor are they all represented equally.
Facebook users can now follow a page to get updates without having to officially click Like. But that doesn’t mean you’re not supposed to try and get new fans.
The key is to get targeted Likes from people who like your posts, share & comment on them. Do not start asking your siblings, colleagues or mom to Like your page — unless they are planning to engage with the content.
Lack of commitment these days can actually damage your website!
Using page As an ad to target individuals by interest & place. Those are the folks who might become your clients.
Run Ads On Facebook
The point of running a Facebook page is for your business to get more exposure & customers. But the thought of wasting money on Facebook advertising has been despised by many.
In truth, it is a harsh reality. If you don’t buy ads, your page’s going nowhere.
Similar to other adverts, the positive thing about Facebook advertising is that you can reach users in all sorts of categories. Here are some facebook business page tips regarding where businesses should budget money to:
- Page like Ads (minimum $1 a day)
- Boosted Posts (good for quick engagement)
- News Feed Ads (requires more information but can make a major payout)
- Start out with spending around $50 a month.
Treat your Facebook ad budget like a utility bill — a cost of doing business!
Use An Interesting Cover and Picture For Your Business Page.
Your images for profile & cover are relevant, but don’t invest a bunch of money on designs.
Use the company logo as a photo of your business page. This is your page’s most important picture.
Don’t put email , mobile number, or website address on your business page profile picture.
Keep it easy, but make sure your company is branded so that people can recognize the news feed image.
And probably you should change your photo profile only once or twice each year. Changing the picture may cause brand confusion, resulting in lower reach and engagement
Use a photograph of your customers or business, or create a simple design for the business page facebook cover by using the photo creation tool called Canva —Which is free!
Once you have learned to apply these strategies, you will start soaring. If you would like to know something other than Facebook business page tips, I’ve got you covered. Check out my article about how you can add more value to your Instagram posts.
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