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GoHighLevel Review 2021: Best CRM and Marketing Automation Platform?

by Herm6nn
GoHighLevel Review 2021

Note: This site contains affiliate links. You can see the full disclosure by clicking here.

We all know that marketing is a major component of any companyโ€™s success. It can be difficult to keep up with the ever-changing landscape, but there are plenty of tools out there to help you do just that. Today I bring you the GoHighLevel Review and weโ€™ll see if it might be the best CRM for agencies or not! 

If you have been looking for a way to stay on top of your clients without feeling like you need an assistant then this post is for you! I will cover everything from pricing, features, limitations and more so make sure to read through until the end. Letโ€™s get started!

What is GoHighLevel?

GoHighLevel provides a single platform for all of your sales and marketing requirements.

First, let’s clear up any misunderstandings about the company’s name.

The business and product name is really “High Level,” but the business was unable to get that domain and instead settled on “GoHighLevel.com,” causing some ambiguity, but the end effect is that many people refer to the program as “GoHighLevel.”

In short, GoHighLevel is a customer relationship management (CRM) and marketing platform that helps marketing agencies and enterprises acquire and retain more consumers. The software’s main purpose is to assist company owners in finding new consumers, nurturing existing sales leads, keeping current customers, and growing their company using clever marketing techniques.

GoHighLevel stands out as one of my favorite new SaaS tools in the marketing landscape in the recent months, with a website builder, CRM, landing page and funnel builder, email marketing and marketing automation (call tracking, SMS, voicemail drops), and more all available in one easy-to-use digital marketing and sales platform.

Rather than having many providers for your marketing and sales requirements, GoHighLevel brings them all together on one simple platform. It simplifies the procedure for you so you can concentrate on meeting the requirements of your consumers.

HighLevel has a lot of helpful functions, and the online app is simple to use and has a short learning curve. These characteristics operate in tandem to make customer service a pleasant and rewarding experience for both parties.

๐Ÿ‘‰ Click here to signup for a 14-Day free trial at GoHighLevel

What Are the Benefits of Using GoHighLevel?

The big value proposition it brings to the game is that you can obtain an enormously lucrative tech stack for just a fraction of what you’d typically spend, while keeping it simple enough that even someone who isn’t tech aware can put it up.

Personally, I don’t believe in compromising quality for a lower price, therefore I’m glad that GoHighlevel is an improvement despite being less costly.

I’ll go into more depth about how to use GoHighlevel later in our GoHighlevel review, but for now, here’s a quick synopsis to help you decide whether it’s suitable for you:

GoHighlevel can assist with:

  • Call tracking, revenue tracking, and lead monitoring are all available.
  • Customer satisfaction.
  • Increasing the return on ad expenditures and current clientele.
  • Online Reputation management.
  • Client acquisition.
  • Acting as a scalable CRM for you and your clients.
  • Automating your business 
  • Constructing funnels
  • Link building (as it relates to SEO).
  • It is the ultimate customer retention tool.

If you’re searching for a means to save time and money by automating your company, this is the solution for you.

Who is Behind GoHighLevel?

GoHighLevel is the brainchild of Shaun Clark. In 2018, Shaun founded HighLevel as a marketing solution to eliminate the high costs of employing several marketing solutions.

GoHighlevel was created by Shaun Clark specifically for agencies and small enterprises. Shaun understands the challenges that small companies face when it comes to marketing efforts since he owns an agency.

Due to the expensive cost of marketing automation software, many agencies and enterprises have resorted to doing certain operations manually. Shaun’s goal with GoHighlevel is to aid firms who can’t afford to employ many pieces of software by combining them under one umbrella.

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Who Should Use This Platform?

GoHighLevel takes pride in being created by a marketing agency for marketing agencies.

Agencies, marketers, sales teams, sales professionals, entrepreneurs, small companies, and anybody else looking for marketing and sales solutions would benefit from it. It’s a comprehensive web marketing tool for anybody looking to keep and expand their business.

High Level is a fantastic approach for anybody looking to streamline their marketing efforts. If you’re tired of wasting time and money on many marketing platforms, this one platform can streamline your marketing efforts and save you time.

People frequently inquire about how simple it is to switch platforms in GoHighLevel evaluations.

Even if you’re not tech-savvy, GoHighLevel customer support can assist you in implementing their system and reaping the benefits of a fully integrated marketing and sales platform.

They are accessible 24 hours a day, 7 days a week to assist with the adjustment. Tips and techniques may also be found on the GoHighLevel YouTube channel.

GoHighLevel Features and How It Works

GoHighLevel can help you combine everything in one place so you can drop your pricey tools if you’re utilizing a lot of different products to tie your marketing systems together. Following that, we’ll go through all of the app’s most significant features.

The Sign-up Process

The sign-up procedure is straightforward, requiring just the most basic information. For an additional fee, there are a few done-for-you setup functionalities available, which may be useful for many organizations that do not have the time to learn and use the product. After you’ve finished, you’ll be sent to the official Facebook support group. Overall, a simple and pleasant sign-up procedure.


On initial login, the dashboard is simple and easy to use, with a basic UI design. It’s a novel approach, since as CRMs grow in capabilities, the dashboard may get overcrowded and even confusing.

Before you may use the tool, you must first link your Twilio account details. For text messaging and phone, GoHighLevel leverages Twilio as the backend service provider. After connecting your Twilio account, you may add the accounts of your customers, agency team members, and so forth.

Searching for the name of a local company brings in all of the information from the client’s Google My Business directory, which is a convenient method to add accounts. It surely saves a significant amount of time. Of course, you can always manually enter the information.

The Mailgun API key must be added next in order to send emails. It’s rather simple, but it’s critical to include the TXT records in your domain provider’s DNS settings. For all major domain providers, Mailgun offers extensive guides on how to achieve this.

The built-in email validation is one of Mailgun’s unique features. This API is included into GoHighLevel, and you may switch it on or off for any location depending on your preferences. This significantly improves email delivery while also keeping your customer list clean.

Remember that, in addition to Mailgun, you may use any SMTP server, such as SendGrid or Gmail. The next step is to add a phone number from the settings menu, which will finish the setup and allow you to begin using the app.

๐Ÿ‘‰ Click here to signup for a 14-Day free trial at GoHighLevel

The first set-up procedure is made easier by the clean and basic UI. The dashboard displays a graphical picture of each client’s marketing funnel, complete with statistics and figures on prospects, opportunities, pipeline value, appointments earned, conversion rate, and more.

It provides a fantastic bird’s eye perspective of everything that is occurring as a consequence of your clients’ marketing efforts. It also shows which stage of the marketing funnel the client is shedding leads and prospective consumers, allowing your agency to concentrate its efforts on that step.


You may use this feature to have your leads sorted into multiple groups. For example, if someone has submitted a basic request, such as an audit request. You may have GoHighlevel send you an email with the client’s domain name and contact information automatically. You may also submit them to the campaign area, where you may automate the customer reactions even further.


As the name implies, campaigns are where all outbound operations such as emails, text messages, and phone calls are put up.

The first step in every campaign is to set up a time frame so that all marketing messages and emails are sent out at the same time. It’s critical to set this up so that consumers don’t get messages in the middle of the night, which might irritate them and maybe damage your client’s image.

There are two ways to do this. The first is a “when” condition, which specifies that a lead will be added to a campaign only within a certain time frame in order to activate the automation and triggers. The next condition is a “if” condition, which will only add a lead if it is brought in during a particular time period, and it will never be added if it is brought in outside of that period.

The next step is to create users. If your agency has a large number of users or coworkers, the leads will be distributed in a round-robin fashion.

Then there’s “next campaign” which is a pretty interesting tool. This provides a mechanism to route this campaign’s leads to a second and distinct campaign. This will come in handy if the present campaign’s outcomes aren’t promising and you’d want the leads to go through an entirely new nurturing sequence.

“stop on response” is another critical option to enable. Once the response’s purpose has been met, this shuts down and concludes the automated process.

Consider the following scenario: the campaign’s aim is to acquire a booking, and the campaign includes an email, a text message, and an automated phone call. If the consumer reacts and confirms the reservation only via the first point of contact, the email, the following text message and phone call will be switched off.

A campaign may include the following elements:

  • Webhook
  • Messenger text
  • Manual call
  • Email
  • Voicemail
  • SMS or text message
  • Wait
  • Call
  • Manual SMS 

All of these aspects may be combined in a variety of ways to match your client’s needs and create a very effective marketing strategy. For easier organization and client administration, all of the campaign triggers may be kept in distinct folders.

Funnel builder

If you do a short poll, you’ll see that many GoHighlevel users like the software’s funnel builder. The bulk of sales funnel builders on the market are out of reach for most marketers.

ClickFunnels, Kartra, and a slew of additional tools are all expensive. As a result, Go Highlevel is gaining popularity among marketers. Unlike most other sales funnel software, Go Highlevel is reasonably priced while yet providing a robust set of functionality.

Its funnel builder accounts for less than 20% of the advantages you get with GoHighlevel. And this is the software’s one-of-a-kind selling point. Going further into GoHighlevel’s funnel builder, you’ll discover that it’s a decent funnel builder that lets you create high-converting sales funnels for your company.

Because it’s a drag-and-drop interface, it’s comparable to premium funnel builders like ClickFunnels. GoHighlevel has a collection of funnel templates from which you can pick and get started with your own funnel in minutes.

There are hundreds of templates organized into 18 categories with five (5) agency funnel templates in the agency category. There are four templates in some categories, three templates in others, and so on. The funnel templates are cost-effective in terms of numbers. Because it is a drag-and-drop editor, the templates are simple to alter.

You may design a simple website and add navigation to it using the same builder. To dress up your funnel and website, GoHighlevel lets you attach a custom domain to it.

When comparing GoHighlevel to ClickFunnels, it clearly misses several of the latter’s features. Clickfunnels, for example, enables you to share funnels with others. On the other hand, GoHighlevel does not allow you to share funnels.

You may, however, import funnels from Clickfunnels. If you’re already using Clickfunnels, switching to GoHighlevel won’t be difficult. You could also take advantage of Clickfunnels’ stunning funnels by importing funnels you like and discover into your GoHighlevel account.

I have noticed that folks are always eager to share funnels for free in Facebook communities. You may take advantage of this and add a number more Clickfunnels funnels to your library.

๐Ÿ‘‰ Click here to signup for a 14-Day free trial at GoHighLevel


The amount and quality of integrations may make or break a solution like this. Thankfully, in addition to a number of native connectors, HighLevel features a well-tested Zapier connector that allows it to connect to practically any other software.

GoHighLevel also integrates with Yext Listings, which is useful for updating local company contact information across the numerous channels and directories with which Yext has a connection.

It also boosts local companies’ search ranks by increasing citations. These citations serve as backlinks to local company websites, boosting their search engine optimization significantly.

When it comes to integrations, one of the biggest drawbacks is the lack of payment gateway possibilities. Stripe is the sole alternative, which is severely limited in areas where Stripe is unavailable.

Call tracking

To determine how many and which calls bring in leads, it’s critical to monitor and collect information on the calls that are set up in a campaign. It is not necessary to utilize a third-party tool like CallRail since GoHighLevel has this capability built-in. You may also set up a missed call trigger to send a text message to your client anytime he or she misses a call from a potential customer.

Reputation management (Best for SEO)

Reviews are an important aspect of a local business’s internet exposure. By sending out review invitations to consumers at a predetermined time limit that may be determined, HighLevel makes it exceedingly simple to create reviews.

It also interfaces with billing software like QuickBooks, making it quite handy. A review widget that can be posted on the client’s website that pulls reviews from Google and Facebook is also available. The minimum number of stars that may be shown may be specified as a condition.

Smart lists

Smart lists are a fantastic method to manage contact lists, keep them constantly updated, and only send actions to the contacts in the smart list.

These lists allow you to select contacts based on a variety of criteria and copy them to a new list. You may, for example, create a smart list of contacts who just have a phone number and no email address. When a contact is added without an email address but with a phone number, this list will be immediately updated.

You may send a text message or make a phone call to this list to ask for their email address, which could be started automatically. There are a plethora of choices, and smart lists make contact and list administration very effective and well-organized. Age, city, pipeline stage, last appointment, last activity, and so on are some of the additional criteria available.

Whitelabel Services With Agency Unlimited

Prior to GoHighLevel, I had to teach customers to a variety of third-party applications such as Calendly and ActiveCampaign. It succeeded, but I always felt the gleam of my gleaming agency dim when I asked them to pay other firms to handle certain components of the campaign.

The Agency Unlimited account is for large agencies who wish to create individual agency accounts for each of their clients.

Monthly fees for unlimited agency accounts are $297. It includes all of the capabilities of the Agency beginning account, as well as limitless sub-accounts and custom desktop applications.

You may remove the GoHighLevel domain from the branded web software and replace it with your own bespoke agency domain name.

As a result, your customers will no longer need to go to GoHighLevel to view their dashboard. Instead, they’ll see your personalized domain and be able to login to view the dashboard.

This provides your clients a total sense of professionalism. You may also send your customers unique Whitelabel reports.

GoHighLevel Whitelabel Marketplace

The best part about this platform is its Marketplace. GoHighLevel has their own dedicated team that provides all of the above services that you can rebrand and sell to your customers. 

This indicates they don’t delegate your work to a third party in the Go High Level Marketplace. As a result, you’ll have complete visibility into what’s going on with your projects. Another amazing aspect is that they provide a plethora of case studies and help prior to the sale. This might assist you in prospecting and closing a large number of transactions. They also supply all of these services at a reasonable cost.

There is no opt-in charge when it comes to the marketplace. As long as you use the platform, you get full access to the marketplace, which you may use anyway you like. Enterprise-level agencies may also get tailored packages from them.

๐Ÿ‘‰ Click here to signup for a 14-Day free trial at GoHighLevel

What is White Label Internet Marketing?

White label marketing is when a corporation sells an internet marketing product under their own brand. The original firm will undertake the work and provide the knowledge, while the second firm will resell the goods as their own.

A white label service is a low-cost approach to add a new product to your portfolio and give the knowledge to deliver it without having to hire new people or invest in new software. Finally, White Labeling helps you to expand your company.

Facebook Messenger Ad Campaigns

GoHighLevel enables you to automate your Facebook Messenger advertisements with two-way messaging in addition to SMS and phone calls. This is a one-of-a-kind feature that none of the other CRMs have.

To set up the follow-up sequences, just link your Facebook account and the messenger ad. Of course, it lacks the strength of an independent chatbot platform like Manychat or Chatfuel, but it is a useful add-on that covers the essentials.

Pros & Cons of Using GoHighLevel

Despite being younger than most of its rivals, the platform is surprisingly less buggy than some of them. I often discover more flaws on established platforms (that just perform one thing, such as funnel building or emailing) than I do with GHL. Here are some of the pros and cons I’ve discovered while utilizing this platform:


  • You can get rid of separate, more costly applications with an all-in-one solution.
  • For client work, the agency portal and white labeled alternatives are ideal.
  • A 14-day free trial is available.
  • Great web builder with membership possibilities and a funnel builder.
  • SMS marketing, Email systems, and automation technologies are all built-in.


  • You can’t use email tools to integrate (only SMTPs).
  • There aren’t as many integrations as some of their rivals.
  • There are so many functions that new users may get overwhelmed.
  • Learning takes longer than it does for some of their counterparts.


GoHighlevel offers two separate plans: Agency Starter and Agency Unlimited.

For $97 each calendar month, you may set up one account that you can use for either a customer or your own agency at the beginner level.

This one is best for smaller agencies with fewer customers, and it uses Twilio and Mailgun APIs to integrate. The Unlimited account, which costs $297 a month, is the next step up.

It has the same features as the basic account, but you may add as many client accounts as you like. This bundle also includes a desktop program that allows you to use your own domain and customize the platform to operate and feel exactly the way you want it to.

Each account comes with a free 14-day sample; but, because you are the expert on your own agency, I would recommend opting for the unlimited account during the trial period so that you may fully comprehend the tool’s potential and go from there.

Customer Support

This is an area in which GoHighLevel excels. The customer service for resolving user difficulties and receiving input to enhance the product is simply outstanding.

The official Facebook support group is quite active, with many topics being addressed and members offering advice and answers to one another. Even the creator is quite active in the group, helping people with any possible issues.

There is a dedicated ideas board where all users actively contribute new feature suggestions, and the owners are quite responsive. The most popular suggestions are tracked, considered, and adopted based on their priority.

There is plenty of useful material available that addresses the majority of common questions.

In addition, there is a Slack channel for any support-related issues, which is also quite busy.

Users may communicate directly with the development team, in addition to the co-founders, to resolve difficulties. That’s something that few SaaS firms, even early-stage ones, accomplish, therefore it deserves a lot of credit.

How Does GoHighlevel CRM Compare to Other CRMSs?

I didn’t anticipate GoHighlevel to have this much automation, to be honest.  Although Salesforce and Hubspot remain among the finest CRMs, they are best suited for large organizations and businesses. GoHighlevel, on the other hand, is ideal for small enterprises and agencies.

It’s worth noting that the agency perspective differs from the client perspective. You may resell GoHighlevel to your clients and set it up for them to monitor the effectiveness of each marketing campaign. As a result, everyone of your customers will have their own dashboard. You may also send Whitelabel reports to them automatically. Let’s try to preserve this.

๐Ÿ‘‰ Click here to signup for a 14-Day free trial at GoHighLevel

GoHighLevel Review: Final Thoughts

When you’re looking for a CRM that can meet your needs, GoHighLevel is the perfect fit. With one of the most advanced features in all industry-grade software packages and an easy to use interface, this option will have everything you need without breaking the bank. It’s time to finally find a system that works with you instead of against you – if you don’t want to end up wasting valuable resources or money on subpar products, get started today!

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Is the cost of emails, SMS, and phone calls included in the price?

No, for SMS and voice calls, you’ll need a Twilio account, and for email, you’ll need an SMTP provider like MailGun, Sendinblue, SendGrid, Gmail, or something similar.

Is it also viable to white-label the mobile app?

Yes, for an extra $497 a month, you may white-label both the mobile app and a custom zap in Zapier for your agency.

Is it possible for businesses to utilize GoHighLevel directly?

No, in order to buy and utilize GoHighLevel, you must be an agency.

Is there an affiliate program for GoHighLevel?

If you’re wondering if GoHighLevel has an affiliate program, the answer is YES! You may earn money by referring to new Go High Level accounts via the GoHighLevel affiliate program. Every new member you sign up earns you a 40% recurring commission.

How do I become an affiliate for GoHighlevel?

If you’re interested in learning how to make money with the GoHighlevel affiliate program and how to become a GoHighlevel affiliate, I can promise you that becoming an affiliate and promoting their goods is simple. To be honest, the program sells itself.

GoHighlevel has already registered you for the affiliate program when you sign up for either an agency beginning account or an agency limited account, and your links and promotional tools are ready to go.

An affiliate account is instantly provided to you when you activate your agency software, allowing you to participate in their formidable affiliate network.

How does the GoHighLevel affiliate program work?

When you join up for GoHighLevel’s 14-day free trial, you are instantly enrolled in their affiliate network. It’s simple to locate your affiliate link and begin earning affiliate income before your trial expires!

After the 14-day trial period has ended, you will be given credit for your new client and your commissions will be paid. For example, on the 15th of each month, they authorize and deliver all commission payments for the previous month. So, if three customers joined up using your affiliate link and paid $297 for their membership on any day between September 1st and September 30th, on October 15th, you would get 3 x $118 ($297 x 40% x 3) = $356.40.

What is the GoHighLevel Tier 2 affiliate program and how does it work?

If someone you suggest to GoHighLevel also recommends someone else, the system immediately adds them as a tier 2 affiliate, which means you are paid a portion of the recurring money generated by that affiliate sign up.

Can I outsource my agency projects to GoHighLevel?

Yes, you can do that by utilizing their white label marketplace services. 

What are the many ways to get help?

Live chat and the official Facebook group are also available for assistance.

What tools could GoHighLevel replace?

GoHighLevel may be used to replace your forms, email marketing platform and survey builder, voicemail and text message marketing platform, funnel builder, call tracking tool, booking and appointment tool, and website builder, among other things.

Is there a limit on how many funnels you can have?

No, you may create as many funnels as you like for your customers.

๐Ÿ‘‰ Click here to signup for a 14-Day free trial at GoHighLevel

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