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Are you looking for more Instagram content engagement? It was a time (long, long ago) when all you had to do was post a half-decent picture with a quick, ideally humorous caption, and that was it. Nowadays, if you want to be classified as a ‘influencer,’ you have to sharpen your game and make sure that every post gives value to someone, somehow.
When you use Instagram to develop your company, it’s important to create an audience that is dedicated and loyal to your brand. But how can you ensure that these followers engage with your posts and, in turn, help you grow as an Instagram business? Three words: Instagram quality material.
If you don’t have the time or resources to take your own Instagram photos, don’t worry! There are plenty of ways to create an attractive feed with cool aesthetics – even if you’re selling something as glamorous as, say, tupperware, or promoting a fully digital product that seems impossible to visualize.
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Ready-to-use Instagram templates
There are also a lot of tools out there to help you create great Instagram posts without being a smart Photoshop user. Online design tools such as Adobe’s Spark Post and Venngage are incredibly useful when it comes to creating attractive visuals for social media.
You might want to create a post to promote a special offer? Maybe you need a prototype to announce the new opening times for your business? Or would you like to push a recipe that you shared on your blog?
Whatever message you want to go out, you can do it with a prototype! Canva is a great place to find amazing templates.
Mix it with a variety of formats
It is important not to neglect the variety of content formats available to you as an Instagram user. Try a carousel post to share up to ten images in one go, creating a photo-album feel. A 60 second video can also be a great way to show your products in use, for example, or just a short tutorial or demonstration.
Be careful, though, not to come over too pushy with your product posts. You ‘re going to want to change your content themes to keep things balanced and encourage your followers to engage!
Finally, you can take a step forward and go on creating GIFs.
Repost Instagram content from brands inside your niche
It might be the case that other Instagram accounts are already doing a great job producing content that your audience is interested in.
There is nothing wrong with reposting Instagram content from brands that are similar to yours, or from any account that is relevant to your audience and your Instagram strategy, as long as you ask for permission and give proper credit.
Find high-quality portfolio pictures
Stock images have had a little bad rep lately, but that’s not to say you’re not supposed to use them!
On the other hand, they can help you create a varied feed when used with a mixture of other images, such as templates. That said, not all the stock images have what it takes to get a prime spot in your feed – some of them can be pretty awful!
To find high-quality photos that don’t actually look “stocky,” go to Unsplash or Stocksnap.io. They offer a range of images for free, and you’re bound to find something that’s right for your niche.
Collaborate with the influencers
If you want more control over your feed and a consistent flow of Instagram branded content, consider working with influencers.
By partnering with influencers who already have a broad follow-up, you have the potential to grow your following and attract a number of additional fans on your own page.
Of example, if you’re a small company with a limited business budget, you’re going to want to interact with micro-influencers rather than major stars.
Micro-influencers will have a follow-up of between 10,000 – 50,000, and it’s easier to make a deal with them – but only if you’re selling a product that their audience will really be interested in. That’s why you need to make sure you ‘re only contacting the influencers who fit inside your niche.
Let’s hope this article gives you some ideas on how to source Instagram content for your account, and you’re ready to plan and curate your feed! Whether you’re trying all of these methods to source content for your Instagram feed, or just mix and match two or three, you ‘re going to be able to build a feed that makes your audience want to click that follow-up button!
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