Home Editor's Picks Kajabi Review 2021: Is It Worth Your Time And Money?

Kajabi Review 2021: Is It Worth Your Time And Money?

by Herm6nn
Kajabi Review

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In this day and age, selling an online course can be difficult if you don’t know where to start. You have to get a website developed and hosted along with all the various complications that come with building and managing a site that sells courses. Wouldn’t it be wonderful if there was something that could make this whole process simple and easy to use? If you are planning on selling an online course but don’t know where to begin or wondering whether Kajabi is right for you, then this Kajabi review is here to help. 

What is Kajabi?

Kajabi is a high-end “one-stop-shop”  for creating and marketing online courses. Users may create, sell, distribute, and be paid for their own courses without having to move between applications since it’s an all-in-one solution.

Stripe and PayPal are two of Kajabi’s payment connectors. Users may also use email marketing tools to promote their courses. Fully-automated marketing strategies and funnels may also help them optimize and scale their online course selling company. Kajabi also has built-in analytics tools that allow users to monitor their success and continue to improve.

Users may also build their own websites using Kajabi, where they can keep all of their courses and other essential information. The construction of a website is made easier by a collection of ready-built themes. Users may even establish their own unique domain in order to guarantee that their courses are readily discovered.

While Kajabi focuses heavily on marketing, it also provides a robust set of course building tools for those who want to start from scratch. A course creation tool is included with every Kajabi plan, allowing you to create courses, videos, and other types of digital instructional material.

Kajabi also provides lead generation and product launch tools, as well as webinar funnels via Blueprints, to help you run a more effective course selling company. Through effective automation, this removes the guesswork from your marketing efforts.

It’s fair to say that Kajabi isn’t short on features (we haven’t even discussed the networking and mobile options), so their promise of having “all you need in one location” is true.

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What Makes Kajabi Different from Other Similar Products?

The two characteristics that distinguish Kajabi from all other online course platforms are: 

  • It is the only all-in-one platform that does not need the use of third-party tools; and it is the only all-in-one platform that does not require the use of third-party technologies.
  • It focuses heavily on sales and marketing tools. It has its own email management system, sales funnel builder, and marketing automation built in.

Who Uses Kajabi?

Although anybody may use Kajabi, it is intended especially for developing, selling, and promoting online courses. Entrepreneurs, educators, musicians, artisans, and others make up the Kajabi user base. 

Kajabi may be used by anybody who has information to sell. Chalene Johnson, a fitness guru and best-selling book, and musician marketer James Taylor are two notable Kajabi users.

Kajabi Features

Kajabi is one of the few systems for selling online courses that includes a sales funnel builder. It includes templates for sales funnels and digital products such as a free report or ebook giveaway, as well as a zoom webinar funnel. 

You may also modify and personalize each stage of the funnel to meet your specific requirements. All of this can now be done in a matter of minutes rather than the hours it used to take. Kajabi’s primary purpose is to assist you in developing, marketing, and selling online courses.

Kajabi is an excellent option for professional course makers since it enables different types of courses to be published and promoted using its numerous marketing capabilities. You may also utilize the “community” function, which can be used as a forum for your members to debate and get replies.

Page Building

For building pages and website modifications, Kajabi includes a drag-and-drop visual builder.

Pre-built components are included in this visual builder. Accordions, movies, pictures, price tables, course lists, countdown clocks, and other elements are among them.

These page components may be added with a single click. These components may also be further customized. You may, for example, add animations, change the padding, and make the page mobile-friendly.

You may also change the typeface, color scheme, and other components of the website.

In fact, if you’re just seeking to offer digital products like courses and memberships, Kajabi’s page builder may give ClickFunnels a run for its money.

Bottom line: Kajabi’s landing page builder is very user-friendly. From the left-hand menu, you can quickly create, modify, and edit sections.

This makes customizing any page in Kajabi to your preferences to look a breeze.

Dripping and Locking Content

The majority of systems allow you to simply drip your course material. This implies that once a student has registered for a particular number of days, you may release certain lessons or categories of your course.

Kajabi automatically sends an email to your student based on the drip schedule you specify.

Another element of Kajabi is the “Lock” function, which enables you to restrict access to a lesson or category until a necessary lesson has been completed. The locking function, on the other hand, simply locks the content you choose. This enables a learner to skip past the restricted material and get straight to the parts that aren’t locked.

Both of these elements are fantastic at Kajabi and help students stay engaged.

Design and Customizations

If you want to promote your courses more effectively, you’ll need a nice looking front end. In addition, Kajabi includes a website builder for this purpose.

You won’t need to purchase hosting for your website since Kajabi is a hosted platform. Second, your website will link to a mykajabi.com domain, which you may redirect to whatever custom domain you choose.

Finally, your Kajabi site comes with an SSL certificate. You may even remove the Kajabi logo from the website to make it seem like you created it yourself. 

Kajabi now has a collection of website templates. These themes may be activated with a single click. These aid in the creation of a website’s appearance, feel, and design. 

These themes are based on Premier Theme, a versatile framework. Premier presets are the themes based on it, same to how filter presets are used in photography.

The premier theme and its presets have a clean minimalistic and contemporary appearance. After you’ve chosen a theme and a preset, you may use a page builder to further personalize the site. The page builder allows you to focus on the appearance you want for your site’s pages.

The page builder was covered in detail in the previous part of this article. If you have technical skills, you may also create a custom theme. Kajabi also allows you to simply import custom themes.

Other rival solutions on the market, such as Teachable, Thinkific, and Podia, do not provide as much freedom in website design and customization. This unique characteristic of Kajabi makes it stand out even more.

Kajabi Assistant

Onboarding is a massive undertaking. To make things easier, new users are instantly sent to Kajabi’s “Learn the Basics” page after receiving their welcome greeting. And if you’re not sure where to begin creating your course, this page has all the answers.

It has a four-step structure that explains how to do jobs. The material in each section ranges from seven to twelve minutes, making it fast and simple to consume. You’ll learn how to design, package, launch, and sell your products as well as how to set up your website.

You’ll be able to access instructional materials. You’ll find free pre-recorded and live instruction on how to do things like:

  • Create and automate your marketing strategy
  • Develop, package, and price your products, as well as
  • Use webinars, email, and blogging to expand your business.

You may also enroll at Kajabi University. It includes updates on all features and how to use them as they become available, as well as two courses, “Hero’s First Steps” and “14 Days To Launch,” to help you get started (more on Kajabi University below).

Adding Site and Landing Pages

Themes come with a set of pages, and you may customize them by adding your own. These are referred to as standalone or landing pages when they are built. Home, library, store, login, thank you, 404, and a blog page are among the default pages. With the press of a button, the first page is created.

After that, you’ll be brought to a selection of 14 templates from which to pick. And Kajabi has considered every possibility. A simplified sales page, a streamlined long-form sales page, opt-in pages (including video opt-ins), and even a coming soon page are all possible. A policies page is also included, as well as a selection of nicely designed image-based pages that you can simply include into your website.

After you’ve decided on a page design, click it and then click the Get Started button. You must first provide a page title and then click the Create button for your page to be created.

Building Pipelines and Blueprints

Pipelines are marketing and sales channels that are automated. They assist you in developing engaging messages and guiding prospects through the process of learning about and enrolling in your course. Kajabi enlisted the help of Brendan Buchard, a well-known and accomplished performance coach, to create pipeline blueprints that you can customize with a single click.


Kajabi’s large library of simple and sophisticated automation tools is one of its greatest advantages. These technologies may help you automate a variety of elements of your online company, such as sending auto-responder emails and updating client mailing information from opt-in forms.

Automations are very helpful tools since they can take care of mundane mechanical chores while you concentrate on the more creative parts of your company. Because automations are critical for a competitive company website, we’ll go through the automations Kajabi provides in more depth today.

Email Marketing Tools and Email Campaigns

Email is a strong marketing tool, and it’s one of the most important parts of putting up your marketing machine and expanding your email list. Kajabi allows users to build new broadcasts or email sequences, both of which come with a large number of templates that may be customized.

For example, there are three stages to generating your first email broadcast. Begin by adding your recipients, tweaking the text, and finally sending it. To make changes to your email, use the email editor. It contains sections and options tabs where you may modify every aspect of the template, and it utilizes Kajabi’s recognizable page design style.

User Roles & Privileges

The option to add “Admin Users” to your Kajabi site and give them various access levels is a very useful tool for site management. You may give your team members to one of three different kinds of user roles:

Administrators have the same rights as owners, except for the ability to manage payment connections. Assistants have access to remove and edit site material, but not to financial reports.

Support Specialists can only manage your students and regulate comments.

Online Course Platform Features

This is where this platform shines: it creates a fantastic experience for your members or students as they browse your multimedia course material, as well as a simplified experience for you and your staff as membership site administrators.

Many individuals, including myself, have utilized Kajabi only due to this aspect of its feature set.

It’s extremely simple and quick to create a content section for your online course platform.

Content Marketing features

Kajabi takes a hands-on approach to incorporating marketing elements into the app. Platforms like Podia Teachable and others concentrate only on course development and have minimal marketing capabilities.

Kajabi, on the other hand, provides a full suite of marketing tools to help you promote and sell your digital courses as well as grow your audience.

So, let’s have a look at what Kajabi has to offer in terms of marketing.

Pricing your products is referred to as an “offer” in Kajabi. You may price your digital products as a free download, a one-time purchase, a subscription, or a payment plan.

You may set up subscriptions using weekly, monthly, or annual payments, and even give your audience a free trial subscription to your memberships.

Every offer is a set of products that you wish to sell to consumers for a certain price. These may be priced in any major currency, such as the US dollar, the British pound, the Canadian dollar, the Australian dollar, and so on.

Product For Users

Kajabi’s product feature is intended to make the process of developing and releasing your offering easier by allowing you to simply organize your course material product. A Mini-Course, Evergreen Training, Online Course, Community, Membership, Coaching Program, and the ability to create your own course from the start from a blank blueprint are all available. 

You have the option of choosing a theme for your course or using the default. You may still modify the header, search bar, header picture, syllabus, sidebar, and footers when working with template themes.

CRM Functionality

You may segment your audience and generate new groups depending on audience behavior using an easy-to-use and fully functioning CRM (i.e. people who filled out a specific form). Your CRM will come with five divisions by default. These include a full list of all contacts in the database, a list of members, a list of all subscribers, inactive subscribers, and a list of contacts with bounced email addresses.

Kajabi Integrations

Integrations are essential in today’s world, especially payment integrations. To accomplish anything from email marketing to producing invoicing, entrepreneurs depend on a variety of apps. And Kajabi hasn’t scrimped on anything. They have more than 500 applications and use Zapier connections.


One of the most perplexing elements of Kajabi’s platform is offers. Kajabi recognizes this and has produced a short film that illustrates the differences between products, offers, and sales pages.

In other words, your product is what you’ll be selling. The price tag you attach with your products is known as an offer. The amount of items you can link to an offer is where things get a bit tricky. Sure, it doesn’t seem to be difficult, but the hard aspect (in our opinion) is how offers are shown on the site. There isn’t enough precise language to describe everything.

On a separate point, offers allow you to choose payment conditions. Your products may be bought one-time or on a subscription basis. And I believe Kajabi has added a nice touch with this. It allows course producers to optimize their revenue potential while also allowing learners to access bigger, more complicated courses for a low monthly fee. It also allows course instructors to establish membership facilities, which increases income and streamlines the process.

Pros and Cons Of Kajabi


  • No need to connect a third-party email provider since there are built-in email marketing capabilities.
  • Built-in sales funnel software (also known as The Sales Pipeline Builder), which allows you to build a variety of marketing funnels to increase client sales.
  • Marketing automations that enable you to send out emails or course offers in response to certain events, such as course completion or inactivity.
  • The ability to personalize. You may match your company’s or website’s appearance and feel.
  • You have a wide selection of professionally created, customisable themes to pick from.
  • Your own domain. While Kajabi will host your course, you may customize the URL to make it seem like it belongs to your website.
  • A built-in Community platform allows you to interact with your students (similar to a forum). You could also sell this as an upsell and charge a fee for it.
  • For more costly courses, you may provide students with payment alternatives such as a monthly payment plan.
  • In a membership model, you may provide a monthly recurring fee for continuing access to a course.
  • The Kajabi marketplace allows people to find your course in a natural manner.


  • Prices that are higher than the average Because of the extensive tool set, prices are greater than those of rivals. However, of all the platforms, Kajabi still offers the greatest value for money.
  • There Aren’t Enough Student Engagement Tools One flaw is the inability to randomize quiz/assessment questions.
  • There are no certificates. Users of Kajabi are unable to generate personalized certificates for students who successfully finish their courses (on the platform).
  • Payment functionality built-in is limited. With Stripe, Kajabi presently offers native payment capabilities.

Kajabi Pricing

Kajabi offers three different price plans, ranging from $149 to $315 per month (best option for a small Business ). For cost savings, all price options may be bought yearly. There are no extra transaction fees associated with upgrading or lowering your plan, and you may do so at any time.

There are no additional costs for transactions. However, there is a 2.9 percent + 30 cents per transaction Stripe merchant processing charge.

Kajabi’s plans all offer live chat assistance, 0% transaction costs, and assessment tools.

Kajabi has a money-back guarantee, which is a great feature. This gives you plenty of opportunity to try out their program and see whether it meets your requirements. If you are dissatisfied with Kajabi for any reason within 30 days after making your initial purchase, you may cancel your membership and receive a refund.

Customer Chat Support

Kajabi is one of the few online course creation systems that provides live chat assistance 24 hours a day, 7 days a week (not in the Basic plan, though). It also allows you to open a support request and participate in a live Q&A training session.

When I contacted Kajabi with my question, I received a response in less than 15 minutes. I had inquired about the option to reject student assignments. The response was succinct, precise, and to the point.

Aside from outstanding 24/7 customer service, they also offer a Hero University where you can learn how to build an online course, promote it, and more – all for free. On their website, they also offer a number of blogs and articles that answer nearly any question you could have regarding Kajabi.

Kajabi Affiliate Program

The Affiliate dashboard in Kajabi enables you to manage sales, commissions, and affiliates. It also allows you to make links that redirect to any website, not only Kajabi’s.

You may also build a separate affiliate registration page in Kajabi if you like. They may be automatically authorized from here. They receive their own login page where they can monitor their affiliate links and track data for their campaigns.

You cannot add swipe files for your affiliates or a custom tracking period to the affiliate program.

Kajabi Tools & Training

Kajabi provides in-depth training to assist you in creating, marketing, and delivering your products. You can access them through the dashboard. You may be able to receive more in-depth training depending on the package you select.

Alternatives to Kajabi

Kajabi is a powerful course management system with a lot of features. If you’re searching for a less expensive alternative for your business then, Builderall is a good choice since it allows you to quickly connect with your preferred third-party platforms. For those who are just getting started, Builderall also offers a free option.

Final Thoughts

Kajabi Review: Final Thoughts

In conclusion, overall, I think Kajabi is a nice platform to use for entrepreneurs who are looking to build a course or coaching program for their audience. Though there are some hiccups I experienced during my Kajabi review, I think the pros outweigh the cons. The ease of publishing content and making it interactive with quizzes, surveys, and other features is great, and I think it could definitely be a great tool in the right hands.

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The Most Frequently Asked Questions (FAQ) About Kajabi

Is there a free trial for Kajabi?

Kajabi provides a 14-day trial for new customers to play around with the platform and discover how it works for them.

Is it possible to sell physical products on Kajabi?

Yes, Kajabi allows you to sell physical goods. The software, on the other hand, is mainly intended for the sale of courses and digital products.

Is Kajabi a genuine platform?

Kajabi is a legal business. Travis Rosser and Kenny Rueter started the business in 2010. Kajabi employs around 60 people who serve over 25,000 course developers.

Is there a refund if I don’t like Kajabi’s platform?

When you make your first payment, Kajabi gives you a 30-day money-back guarantee. If you don’t find the platform to be a good match for your requirements, you may contact their support staff through chat and get a refund.

Which is better, Kajabi or Clickfunnels?

Because of its feature set and functionality, Clickfunnels is often compared to Kajabi. Clickfunnels has a sales funnel and a membership section, as well as payment processing, the ability to add video, email sequences, a number of integrations, an affiliate network, and more.

Which is better, Kajabi or WordPress?

With a single monthly charge for access to all the tools you need in one location, Kajabi simplifies the process of starting an internet company. WordPress, unlike Kajabi, may be more difficult to use. Membership portals, email marketing, and payment connections all take extra time to set up. This means you may not get direct assistance for any setup issues you have.

Which is better, Kajabi or Podia?

Kajabi and Podia both have a lot of the same characteristics. Both include funnels, integrations, affiliate recruiting, the ability to bundle products, and other marketing and sales features. Kajabi, on the other hand, is seen as a more costly choice. Podia has two options, the Mover ($40/mo) and the Shaker ($80/mo), while Kajabi has three plans ranging from $120/mo to $399/mo. For additional information, see our Podia review.

Which is superior, Kajabi or Thinkific?

Both systems have a lot of the same functionality. Integrations, modifications, and marketing tools are among them. Thinkific, on the other hand, takes a different approach to content creation. Thinkific provides drag-and-drop capabilities, while Kajabi enables you to modify pages and forms utilizing a preview area and editable panel.

Thinkific’s Pro plan is also often advertised at a cheaper pricing point, usually about $79/mo, while Kajabi’s is approximately $159/mo.

Please keep in mind that prices change from time to time. The choice between the two boils down to personal preference.

Which is better, Kajabi or Teachable?

Teachable, like Kajabi, lets you build courses directly from the platform. While Kajabi just provides you with a platform and marketing tools, Teachable also promotes courses in the same manner that Udemy sells courses via its course marketplace.

Both systems have a lot of the same functionality. Customization, for example, is an important part of creating a course and an online platform. You may personalize everything from the appearance and feel of your course pages to email templates and more on both platforms.

Choosing the “superior” platform between the two, however, is a question of personal choice, and is determined by the appearance and feel you like. For additional information, see our Teachable review.

Is Kajabi a replacement for MailChimp?

There’s no need to utilize a third-party email provider since Kajabi includes built-in email marketing capabilities. However, major email service providers such as Aweber, MailChimp, Drip, ConvertKit, and Active Campaign may be integrated.

Is there any gamification in Kajabi?

Yes, gamification is supported by Kajabi. Gamification is a technique for increasing engagement via the use of objectives and challenges such as points, prizes, and badges. It encourages pupils to remain engaged and learn more.

Is Kajabi compatible with mobile devices?

Yes, Kajabi courses are completely responsive to mobile devices and look great on any phone, tablet, or computer.

What is the location of Kajabi?

Irvine, California is home to Kajabi’s headquarters.

Who are Kajabi’s main competitors?

Kajabi has a slew of rivals, all of which provide comparable services to internet businesses. Podia, Udemy, Thinkific, Teachable, Skillshare, LearnWorlds, and Clickfunnels are just a few examples.

Is Kajabi a suitable platform for blogging?

While not quite on par with WordPress, Kajabi’s blogging capabilities are much superior than those of most online course systems. (And keep in mind that a well-written blog is one of your greatest tools for drawing visitors to your website and products.)

Is it preferable to use Kartra or Kajabi?

Kajabi is an excellent option for company owners that want to create attractive web pages and provide their customers content and membership platforms. If you want to manage your whole company on one platform, Katra is the way to go. Budget is an issue (the basic plan with Kajabi is more costly).

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