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If you have a small business, then tools for marketing automation might seem like the holy grail. Too often, small business owners focus on marketing to generate leads but neglect the automation of the process.
When you start to automate your business, you’ll find that it is so much easier to manage customer relationships and grow your company. Find out how marketing automation can help your business succeed in this post. Let’s dive in.
What Is Marketing Automation?
Marketing automation is the way that marketers can use technology to automatically deliver marketing messages across multiple channels, with automated targeting. With this type of advertising, businesses are able to get in contact with their customers by sending them emails or texts with things like coupons and discounts on products they may be interested in buying. Businesses also have access to better data analytics than ever before because these ads go out according to a set of instructions called workflows which allow for changes mid-campaign if necessary.
Marketing automation platforms save time and money for online marketing teams by handling repetitive tasks like email campaigns. When employees are freed from the mundane work, they can tackle higher-order problems that require more creativity which in turn increases revenue as a result of their increased productivity.
Lead generation, nurturing, and scoring are all aided by digital marketing automation tools, as is calculating total campaign ROI. The benefits of automation in terms of saving time and money rise as a company develops in size and complexity. Good marketing automation solutions are built to grow with your company.
Why Is Marketing Automation Important?
In a nutshell, marketing automation allows marketers to save time and money while launching more campaigns more efficiently. But because the devil is in the details, let’s look at how marketers can get the most out of a strong, practical marketing automation system.
- Increased marketing efficiency. Time-consuming, manual activities can be automated.
- Goals for sales and marketing are more aligned. Sales and marketing become one team when they can collaborate to establish score criteria and identify qualified leads.
- Prospect behavior seen via several channels. To build more complete prospect profiles, integrate various channels and devices.
- The capacity to produce more and better quality leads has improved. To create and identify sales-qualified leads, combine several criteria with a lead score system.
- Improved lead conversion and return on investment. According to Forrester, B2B marketers that use marketing automation see a 10% boost in their sales funnel contribution.
How To Choose a Marketing Automation Platform
There are many things to consider when selecting marketing automation software, including what your company currently has in place, desired features and integration, and how your company will utilize marketing automation. You have to first look into some of the best tools for marketing automation. There has also been a recent rise in demand for marketing automation tools for startups, especially because how they simplify complicated procedures. You’ll also need to know the fundamentals of these tools for marketing automation and why you’d want to utilize them.
Is this the first time you’ve bought anything like this? Is your company looking to replace an existing marketing automation tool? What features does your company require? What other systems will the platform integrate with? Before you may go on to the next level, you must first answer these questions. Then you can determine whether it’s time to invest in a marketing automation platform for your team.
What Are the Best Marketing Automation Tools for Small Businesses In 2021?
There are so many options. When it comes to choosing a marketing automation platform, most businesses encounter this problem. It may be tough to comprehend the distinctions between the tools and the industry environment. Because I’ve been there, I know.
I was searching for a marketing automation solution myself not long ago. I conducted research, spoke with analysts, and conducted in-depth interviews with business representatives. Because of the complementary nature of analytics and marketing automation, I’ve been extremely engaged in the sector since then. Here are some of my favorite marketing automation tools that I’ve found works best for small businesses, marketers and entrepreneurs.
GoHighLevel
GoHighLevel was created to reduce the time and effort required to persuade customers to convert leads. It is one of the best marketing automation tools for b2b and allows businesses to build automatic follow-up campaigns, landing sites, survey forms, scheduling, and cold outreach campaigns fast and simply.
Its major value proposition is that you can obtain an incredibly lucrative tech stack for a fraction of what you’d usually spend while keeping it easy enough that even an individual less knowledgeable in tech can put it up. It also features automation tools for social media marketing that can help flesh out your social media campaigns.
Read my full Review for GoHighLevel here: https://herm6nn.com/gohighlevel-review/
Builderall
If you are looking for free marketing automation tools for small businesses, then Builderall might be a good place to start. Builderall is an “all-in-one” marketing platform that combines a website builder, email automation, app builder, and integrates various other aspects of a digital marketing platform into one platform.
It is excellent for novice marketers and entrepreneurs who have just begun a business venture or startup since it enables them to build, launch, and scale an online business. Builderall is also a cloud-based solution, so you won’t have to download or install anything on your laptop or PC. All you need is a computer with an internet connection and a Builderall account.
Read my full Review for Builderall here: https://herm6nn.com/builderall-review/
How Much Does Marketing Automation Cost?
Pricing is a critical consideration for businesses considering using tools for marketing automation. Companies seek to reach out to prospective leads as cheaply as possible. Although some suppliers provide price information on their websites, others must be contacted personally for a quotation.
The majority of marketing automation providers charge on a software-as-a-service (SaaS) basis. Companies pay a monthly membership charge to use cloud-based software. Vendors often price marketing automation software in one of two ways:
Per month subscription plan – Many vendors provide month-to-month subscription plans with levels depending on the number of contacts and the degree of functionality. Higher-tier programs often include integrations with sales platforms as well as the ability to segment target groups and nurture prospects.
This package is ideal for businesses who need sophisticated capabilities to evaluate their target market, convert leads, or cross-sell goods.
Per contact, per month subscription plan – Vendors offer complete functionality and just charge for the amount of contacts in a company’s marketing database using a per contact, per month subscription model. Some suppliers offer an online calculator where businesses may enter their number of contacts and get a price right away. A minimum of 1,000 contacts is typically required.
This price plan is ideal for B2C businesses who need to contact a large number of prospects via email marketing campaigns.
Final Thoughts
I hope this blog post has helped you understand what marketing automation is and how tools for marketing automation can benefit your business.
The most important thing to keep in mind when choosing a platform for marketing automation is that the software should be easy to use, cost-effective, compatible with all of your current online tools, and have customer service available 24/7 if something goes wrong. Once you have determined this, then choosing the right options becomes easier.
Have you used any marketing automation software platforms before? What was your experience with them? Leave a comment below!
